TRAINING SHOULD MAKE YOU BETTER
you train because it makes your life better - not to wreck your body.
so we make fuel that works with you,
not against you.
built for everyday use and consistency, not just race day.
batch 01 · launching once it's ready
YOU DON'T COMPROMISE.
NEITHER DO WE.
YOU DON'T COMPROMISE.
NEITHER DO WE.
first real whole-food endurance gel
made from organic ingredients.
TRAINING SHOULD MAKE YOU BETTER.
you train because it makes your life better.
not to make your body feel worse in the future.
so we make fuel that works with you, not against you.
built for everyday use and consistency, not just race day.
THE HONEST COMPARISON
could you explain every ingredient
in your current gel?
CONVENTIONAL GEL
the industry standard - ingredient list
MALTODEXTRIN
ultra-processed corn starch with a glycemic index of around 110, higher than table sugar. it floods the bloodstream, spikes insulin, then often leaves you flat, hungry and reaching for another gel.
Energy crash trigger
SODIUM BENZOATE
a preservative used to keep products on shelves for months. when combined with vitamin C, it can form benzene, a compound linked to cancer
Gut disruptor
SUCRALOSE
an artificial sweetener around 600 times sweeter than sugar. it makes products taste sweet without giving your body any actual fuel.
Insulin misfiring
MALIC ACID
a synthetic acid added to make products taste sharper and more sour. at endurance volumes, it is a common trigger for stomach irritation and flavour fatigue.
GI irritant
POTASSIUM SORBATE
an antimicrobial preservative added to stop mould and bacteria growing in the product. it does not just affect bad bacteria. it can also disrupt the gut bacteria your recovery depends on.
Microbiome disruptor
NATURAL FLAVOUR & COLOUR
a meaningless buzzword. it only has to start from something natural. after that, it can be processed into something completely different, and no one has to tell you what it became.
Undisclosed
XANTHAN + OTHER GUMS
synthetic thickeners added to make cheap gels feel smoother and more stable. at endurance volumes, they are a common cause of bloating, cramps and stomach issues.
Bloating trigger
ACESULFAME K
another artificial sweetener. 200x sweeter than sugar. long-term safety data is sparse. you decide if you want to be the person to find out the consequences.
Safety data lacking
CITRIC ACID (SYNTHETIC)
lab-produced through mould fermentation, not from fruit. during exercise, your gut becomes more sensitive, which is why it is a common trigger for nausea, cramps and stomach issues.
GI trigger
9+
ingredients
most you can't explain
2THRV WHOLE FOOD GEL
ingredients your grandma would use
ORGANIC MAPLE SYRUP
real food your body already knows how to use. naturally contains glucose and fructose for fast energy without the spike and crash.
Fast clean energy
ORGANIC MEDJOOL DATES
whole fruit with slower-burning carbs. paired with maple syrup, they create fast energy upfront and steadier energy that lasts.
Sustained release
ORGANIC MIXED BERRIES
strawberry, blueberry and raspberry. real berries provide antioxidants that help reduce exercise stress, with real flavour and colour.
Antioxidants + real flavour
ORGANIC LEMON JUICE
natural acidity that cuts the sweetness and keeps the gel tasting good, even when you are deep into a long run. while helping with preservation.
Natural palatability
CELTIC SEA SALT
250mg sodium per gel to replace what you lose in sweat. unrefined salt also keeps the trace minerals stripped from table salt.
250mg real electrolytes
5
ingredients
all of them food
based on publicly available ingredient lists.
give your body what it needsFIVE INGREDIENTS.
nothing nasty.
fast carbs your body can use straight away.
slow-release fuel to help energy last longer.
real fruit for taste, flavour and colouring. also antioxidants.
natural preservative. cuts sweetness and keeps the flavour fresh.
replaces sodium and other key electrolytes lost through sweat.
a better way to fuel.
maple syrup provides fast carbs your body can use immediately, while medjool dates add slower-digesting carbs that help sustain energy over time so you don't crash.
helps replace what you lose through sweat. real food ingredients also contain traces of other key electrolytes that support hydration and muscle function during longer efforts.
naturally achieved through ingredients, ratio may vary slightly. using both carb pathways helps increase carbohydrate absorption and reduce the risk of gut overload during endurance efforts.
a better way to fuel.
maple syrup provides fast carbs your body can use immediately, while medjool dates add slower-digesting carbs that help sustain energy over time so you don't crash.
helps replace what you lose through sweat. real food ingredients also contain traces of other key electrolytes that support hydration and muscle function during longer efforts.
naturally achieved through ingredients,
ratio may vary slightly. using both carb pathways helps increase carbohydrate absorption and reduce the risk of gut overload during endurance efforts.
Founder Club — Now Open
be part of
Batch 01.
we're not trying to please everyone. we built this for people who refuse to compromise on what goes in their body, even on race day.
Founder Club spots
85/200
Early access. big benefits.
Inside Founder Club
what you get
Founder perk
$10 Founder Credit on your Batch 01 order
Founder perk
first 50 orders receive the First Run Edition hat
Founder perk
early access before public launch
Founder perk
eligibility for early product testing
Founder perk
5 lucky members receive additional rewards
80+
Founders in
4.7k+
Following
01
Batch dropping
your body during the race
that feeling
at
km 30.
TAP THE MARKERS AND SEE WHAT HAPPENS.
INTERACTIVE RACE AUDIT
WHAT BREAKS FIRST IS NOT ALWAYS YOUR LEGS.
KM 0 · GUT: OPTIMAL
everything still looks fine.
WHAT IS HAPPENING
your gut still has full blood flow, full control, and plenty of margin. at this point, almost any gel can seem fine.
WHAT THAT MEANS
early race comfort proves almost nothing. a bad fuel only gets exposed once the body is under load.
GUT BLOOD FLOW
100%
this is why runners think their fuel works. the test has not started yet.
conventional gels get a free pass here. cleaner fuel matters later, when your gut stops being so forgiving.
GUT BLOOD FLOW
100%
most fuels look good before the stress starts
KM 10 · GUT: WATCH IT
still under control.
WHAT IS HAPPENING
blood flow is already shifting away from the gut and toward working muscles. digestion is still working, but your margin is smaller now.
WHAT THAT MEANS
ingredients that felt harmless at the start now have less room to hide. this is where poor fuelling starts loading the problem.
GUT BLOOD FLOW
80%
still calm on the surface. less forgiving underneath.
most runners still blame themselves here. the truth is the fuel strategy may already be working against them.
GUT BLOOD FLOW
80%
the problem can start before you can feel it
KM 20 · GUT: PRESSURE
this is where things start to shift.
WHAT IS HAPPENING
with less blood reaching the gut, your body has less capacity to process repeated gels, sweetness, fillers, gums, and preservatives.
WHAT THAT MEANS
this is when heaviness, sloshing, bloating, or that “something feels off” moment usually begins. not because you are weak. because the system is under more stress.
GUT BLOOD FLOW
60%
less blood flow means less tolerance for junk.
this is where cleaner ingredients start separating themselves from conventional gels. less noise. less friction. less chance your fuel becomes the problem.
GUT BLOOD FLOW
60%
this is where bad fuel starts asking questions
KM 30 · GUT: STRESS ZONE
the cramp.
now it shows.
WHAT IS HAPPENING
gut blood flow is now heavily reduced. every repeated gel asks more from a digestive system that has less and less capacity available.
WHAT THAT MEANS
this is where cramping, nausea, bloating, flavour fatigue, and that “i cannot take another one” feeling start becoming obvious.
GUT BLOOD FLOW
40%
this is where bad fuelling stops hiding.
when your fuel is built from fewer, cleaner ingredients, there is less for your gut to fight while you are trying to race.
GUT BLOOD FLOW
40%
this is where runners blame themselves instead of the fuel
KM 40 · GUT: CRITICAL
your gut is now the limiter.
WHAT IS HAPPENING
blood flow is low, tolerance is low, and repeated doses of hyper-sweet or synthetic fuel are much harder to absorb cleanly.
WHAT THAT MEANS
you are still trying to fuel, but your body is no longer taking it the same way. this is why late-race gels often feel useless, sickly, or impossible.
GUT BLOOD FLOW
25%
late-race fuelling is no longer just about carbs. it is about tolerance.
the cleaner the input, the better your chance of still being able to take fuel when it matters most.
GUT BLOOD FLOW
25%
late-race fueling fails when tolerance fails first
KM 50 · GUT: SHUTDOWN
you are still taking fuel.
it is barely landing.
WHAT IS HAPPENING
the gut is deep under stress, blood flow is minimal, and your ability to process repeated fuel is heavily compromised.
WHAT THAT MEANS
this is the point where runners think they “fell apart.” often the truth is simpler: the fuelling system stopped working before the legs did.
GUT BLOOD FLOW
15%
what works at the finish is what still works under maximum stress.
that is the whole point of 2thrv: fuel built to reduce friction when your gut has the least room to deal with it.
GUT BLOOD FLOW
15%
when the gut stops cooperating, the race usually goes with it
answers. before you ask.
2THRV is a performance brand built for people who train consistently and think long term.
we believe you should not have to compromise your health to perform well. our products start with real, organic ingredients and are designed to support the work athletes repeat week after week.
because most endurance products are designed for short term performance only.
that approach works for race day, but many athletes fuel several times a week for years. we believe what you put into your body repeatedly should be something it actually recognises as food.
it is for runners, cyclists, triathletes and everyday athletes who train regularly and care about what they put in their body.
if you want fuel that supports both performance and long term health, this brand was built with you in mind.
most endurance fuel starts with highly engineered formulas and artificial ingredients designed for convenience and shelf life.
2THRV takes the opposite approach. we start with real food ingredients and build performance fuel around that.
maple syrup provides fast glucose your body can use quickly during hard efforts.
dates digest more slowly and release energy over a longer window.
together they create a dual energy curve. fast fuel when you need it, and more stable energy after that.
because we are building it in public.
2THRV started from a real problem many athletes experience with traditional gels. we test, share feedback openly and improve the product with our community. no paid hype, just real people using it in training.
most athletes aim for 60–90g of carbohydrates per hour during long efforts.
one 2THRV gel provides 30g of carbs, so most runners take one gel every 20–30 minutes depending on intensity and duration.
always practice your fueling in training so race day feels predictable.
many athletes experience stomach issues with conventional gels because of artificial sweeteners, preservatives and synthetic thickeners.
2THRV avoids those ingredients and uses simple whole foods the body already understands.
everyone’s gut is different, but most runners find real food easier to tolerate over long efforts.
answers. before you ask.
2THRV is a performance brand built for people who train consistently and think long term.
we believe you should not have to compromise your health to perform well. our products start with real, organic ingredients and are designed to support the work athletes repeat week after week.
because most endurance products are designed for short term performance only.
that approach works for race day, but many athletes fuel several times a week for years. we believe what you put into your body repeatedly should be something it actually recognises as food.
it is for runners, cyclists, triathletes and everyday athletes who train regularly and care about what they put in their body.
if you want fuel that supports both performance and long term health, this brand was built with you in mind.
most endurance fuel starts with highly engineered formulas and artificial ingredients designed for convenience and shelf life.
2THRV takes the opposite approach. we start with real food ingredients and build performance fuel around that.
maple syrup provides fast glucose your body can use quickly during hard efforts.
dates digest more slowly and release energy over a longer window.
together they create a dual energy curve. fast fuel when you need it, and more stable energy after that.
because we are building it in public.
2THRV started from a real problem many athletes experience with traditional gels. we test, share feedback openly and improve the product with our community. no paid hype, just real people using it in training.
most athletes aim for 60–90g of carbohydrates per hour during long efforts.
one 2THRV gel provides 30g of carbs, so most runners take one gel every 20–30 minutes depending on intensity and duration.
always practice your fueling in training so race day feels predictable.
many athletes experience stomach issues with conventional gels because of artificial sweeteners, preservatives and synthetic thickeners.
2THRV avoids those ingredients and uses simple whole foods the body already understands.
everyone’s gut is different, but most runners find real food easier to tolerate over long efforts.
30-day money back guarantee
not happy? we will refund you.
free shipping on $150+
fast delivery across Australia.
certified organic ingredients
every ingredient. No exceptions.
zero synthetic ingredients
no preservatives. no artificial anything.