YOUR EARLY.
THIS UNLOCKS
WHEN IT'S READY.
you’re looking at a preview. Founder Club members get early access and additional benefits.
same category. different standard.
| metric | legacy gel | mainstream gel |
2THRV
|
|---|---|---|---|
| carbs | 23g | 22g | 30g |
| sodium | 55mg | 10mg | 250mg |
| carb source | maltodextrin + fructose | maltodextrin | maple + dates |
| ingredients | 16+ | 12+ | 5 |
| preservatives | Yes | Yes | None |
| gums | Yes | Yes | None |
| sweeteners | Yes | Yes | None |
| organic | No | No | Yes |
| whole food | No | No | Yes |
don't compromise.
ever again.
get Batch 01 and fuel the way you train.
consistently & deliberately, for the long run.
WHATS INSIDE
every ingredient
has a reason.
Because you deserve to know exactly what you're putting in your body and why it belongs there.
three stats.
all earned.
not marketing numbers. each one has a job. tap any card to understand it.
dual-source carbs
sodium per gel
glucose : fructose
what the industry
taught you.
four beliefs most runners never stop to question. pick the answer that feels most true, not the one you think we want.
our philosophy
we believe it differently.

maple syrup hits both gut transporters: glucose and fructose simultaneously. same uptake rate as maltodextrin. no synthetic interference. no gut bomb. the slow-food myth is a marketing problem, not a biology one.
decades of sports nutrition research ultimately reverse-engineered what maple syrup and dates already do. your body runs on glucose and fructose from plants. It always has. the lab just charged a premium to replicate it.
you'll take 100+ gels this year. what you put in your body at that frequency compounds. for instance: acesulfame K has sparse long-term human safety data (that's the official classification). we don't think that's a trade worth making.
every ingredient in 2THRV earns its place. if it doesn't perform a function, it doesn't exist in the gel. no thickeners for texture. no colours for branding. no fillers to cut cost. simple is hard to fake.
GI distress is the #1 reason endurance athletes DNF. most accept it as part of the sport. it's not. it's a formulation problem. xanthan gum. artificial sweeteners. osmotic load. remove them and the gut problem disappears.
certified organic ingredients are not marketing, it should be the baseline. sourcing whole-food ingredients costs more. we absorb that cost because we won't compromise the formula to hit a price point. what you pay for is what goes in.
