SHAPE WHAT
COMES NEXT.
for people who want to be part of 2THRV from the beginning and help build something better for endurance athletes who refuse to compromise.
what being a FOUNDER means.
FIRST RUN EDITION HAT
the first 50 orders receive the First Run Edition hat. a physical piece of the founding story. once it is gone, it is gone.
FOUNDER CREDIT
you will be emailed your $10 credit code a few days before the early access opens, make sure to use it!
FIRST ACCESS
founders get Batch 01 before public release. you go first. while everyone else needs to wait for the official release.
EARLY PRODUCT TESTING
we will select 40 founders who will be sent a 12pack of gels for early feedback. why not this be you?
FOUNDER REWARDS
five members get something extra. not announced yet. but definitely something you would want to get.
FOUNDING MEMBER STATUS
you were here at the start. that status stays. and it will mean something in the future, as we release other products.
this is for you.
or it isn't.
you train consistently, not just for race day.
you read food labels and actually care what is in them.
you have experienced GI issues, crashes or gut problems mid-run.
you have wondered what is actually in your gel.
you want to fuel for the long run, not just the next race.
you want to be part of building something from the start.
you only care about price. Cheaper options exist.
you have never thought about your gel ingredients.
you train once a month and want a race-day quick fix.
you want a big established brand with years of proof.
you are not interested in the long-term health angle.
if that's you, access Founder Club.
the Batch 01
TIMELINE.
FOUNDER CLUB IS OPEN
Founder Club is already live. the people in now are the ones closest to Batch 01 when it lands.
FOUNDER TESTING STARTS
founder testing starts 2 weeks before the public drop. this is where early product feedback happens before the main release.
FOUNDERS GET FIRST ORDER WINDOW
Founder Club members get a 3-day early access window to order before the public drop goes live.
PUBLIC BATCH 01 DROP GOES LIVE
the big public drop happens after the founder window. this is the main event, when everyone else gets access.
BATCH 01 SHIPS
Batch 01 ships in May. no pre-orders. orders open when the product is real and ready to go.
two weeks before the drop, it gets real.
40 Founder Club members get the closest access to Batch 01. testing starts 2 weeks before the public drop, then founders get a 3-day early order window before everyone else.